For the love
Enjoy 10% off our Red & Rosé wine collection through February.
At Boisson, We Celebrate the Glass Half-Full
We want to bring a world of amazing nonalcoholic products to you in a welcoming judgement-free zone that sparks curiosity. Our mission is to provide #sophisticatedsips to those looking for an alternative to alcohol, no matter their reasons why.Shop new products
✧ <0.5% ABV
✧ 100% Cabernet Sauvignon
✧ Perfect for pairing with red meats, aged cheeses, and smoked greens.
Meet the Hand on Heart Cabernet: a rich, slightly smoky expression with layers of vanilla, berry, and tobacco born in California's renowned AVA region.
✧ <0.5% ABV
✧ Made from premium New Zealand grapes
✧ Grown in Marlborough, in the heart of Wairau Valley
Meet the Red or Rosé. Full of red & stone fruit flavors, the rosé is clean, crisp and refreshing. Full of dark fruit flavors and a bit of oak, the Giesen Red is light, versatile and food-friendly.
Frequently Asked Questions
Is everything alcohol-free?
Everything we sell is considered non-alcoholic by the FDA, meaning it has less than 0.5% ABV, which is considered a “trace amount of alcohol”. Many of our items are also completely alcohol-free, having 0.0% ABV. Please note that alcohol-derived bitters do have a high ABV but are considered non-alcoholic as they are only meant to be used in small drops. Read more here.
Can I get intoxicated by drinking products with <0.5% ABV?
No, no matter how many drinks you might have at 0.5% ABV or less. In fact, fruit juice and even bread can have a higher ABV than our products—orange juice can have as much as 0.73% ABV and grape juice 0.86% ABV!
I drink alcohol, Will I enjoy these products?
Yes! There is such a variety of NA drinks out there and we’re here to curate the best. You’ll be amazed at how many products taste just like the real thing, just minus all the negative side effects. If you’re feeling sober curious, here are 7 reasons to try non-alcoholic beverages and 10 shocking health benefits to drinking non-alcoholic wine.
I don’t or can’t drink alcohol. Will I enjoy these products?
Although we carry many non-alcoholic versions to original alcoholic drinks, we also have a rich variety of sophisticated, adult-feeling beverages that are entirely their own thing. We recognize it’s important for some to not drink anything that resembles alcohol, or that some have never had alcohol as a point of reference in the first place. Try exploring brands like Three Spirit, Proteau, and De Soi, or our premium collection of Tonics & Sodas.
How do you pronounce ‘Boisson’?
The French word for ‘drink’, Boisson is pronounced “bwah-sahn”.
What Are "Functional Ingredients"? and How Do They Enhance NA Beverages?
Whether you’re an athlete in training, today’s designated driver, or someone who just doesn’t want a hangover tomorrow, there are so many great reasons to opt for a nonalcoholic beverage. Not only will drinking one of these beverages allow you to skip the hangover, but many times it will also come with other benefits thanks to functional ingredients.