A zesty, bittersweet, British take on the Italian Spritz.

Based in Wimbledon, London, and created by Chris Wilfred Hughes, Wilfred’s was intended to reinvent the spritz in a non-alcoholic, tastefully complex, and classic form. Hughes wanted a drink with less sugar and fewer calories than what was on the market. His personable, British touch comes through in the glass—the final inspiration for the ingredients came from his mother's freshly picked rosemary and father's bitter orange marmalade in London.

0.0% ABV
gluten free
What people are saying

"I've gone through many bottles - I love it in a negroni or a spritz."


"I would highly recommend this product, tastes and viscosity are similar to Campari. Just wish it was in a bigger bottle!"


"citrusy like a good orange with the pith—not too juicy-saccharine but just sweet enough to balance the bitterness."


"Nice to pair with either sparkling water or even AF sparkling wine."


"really festive packaging and color"


Non-Alcoholic Bittersweet Apéritif


Boisson Brand Page


The Wilfred’s Non-Alcoholic Apéritif boasts a naturally distilled, botanical blend of rosemary, bitter orange, rhubarb, and clove. We love how just a few ingredients create such a zesty, bittersweet, and generous flavor profile—it's the perfect non-alcoholic take on an Aperol spritz.

Q&A with Chris Wilfred Hughes, Founder of Wilfred's

"The two signature flavors ended up being freshly picked rosemary from my mother’s garden, and the bitter oranges in my father’s homemade marmalade."


We've created a 'pregnancy friendly' filter on our category pages to help filter our products that are free of ingredients typically recommended to avoid. Please note this is a method of filtering and not medical advice; consult your doctor first before trying anything new. As pregnancy is highly personal, we cannot advise what's appropriate for your journey.

Items that are 0.5% ABV are still included in this filter; please check with your doctor for what is right for you. For comparison, there can be as much as 0.73% ABV in orange juice and 0.86% ABV in grape juice, and an even higher percentages in certain types of bread.