At Boisson, we're evolving the way the world drinks.
Every day, more of us are looking at labels. Researching ingredients. Bringing mindfulness to the food we put in our bodies.
And like what we eat, what we drink is changing. Brilliant advances in alcoholic alternatives are helping more of us find healthier alternatives.
At Boisson, we bring the best non-alcoholic alternatives from around the world to you. Whether you order for delivery to your front door, or if you're a bar, restaurant, or speciality retailer looking to bring these options to your customers, we're here to help.
Our Core Beliefs:
ABV doesn't define your drink.
No one sorts a wine list by abv (alcohol by volume), and you shouldn't have to feel less-than for lowering your alcohol consumption by looking for a 'spirit-free' option.
A drink can bring us together.
The act of drinking is inherently social. A cocktail at a bar with an old friend, a glass of wine pair perfectly with a meal, or a beer while watching a game. We believe that regardless of the abv of your drink, the ritual is what we all crave.
Every restaurant, bar, and social setting should offer high-quality non-alcoholic options.
We believe we can help our customers de-stigmatize NA offerings in on-premise settings, and we can help lead the way in supplying the best of NA from around the world to more bars and restaurants where our customers live, work, and dine out.
about
Holly is the CEO of Boisson, where she leads the nation’s largest and fastest-growing non-alcoholic retail platform. A seasoned entrepreneur and operator across wine, e-commerce, and consumer brands, she has scaled multiple ventures to profitability and is recognized as a thought leader driving the mindful drinking movement.
Hannah Delaney is President of Boisson, overseeing strategy, partnerships, and brand expansion across the U.S. wholesale and digital footprint. With a track record of reviving outdated brands and deep expertise in eCommerce logistics, she plays a pivotal role in positioning Boisson as the authority in premium non-alcoholic beverages.
André, acclaimed sommelier and winemaker, serves as Wine Director at Boisson. A James Beard semi-finalist and former Head Sommelier at Thomas Keller’s The French Laundry and as Head Sommelier at Per Se, he brings unparalleled expertise, creative vision, and authority to Boisson and the non-alco wine industry as a whole.