If anyone knows how to make Sober October meaningful, it’s Laura Silverman.
A pioneer in the alcohol-free space, Laura has been booze-free since 2007, long before “mindful drinking” was a trend.
As the founder of Zero Proof Nation (ZPN), Laura has built one of the most trusted platforms dedicated to celebrating non-alcoholic culture and community. Through ZPN, she highlights the makers, the movers, and the mission behind this growing global movement, showing that “no alcohol” doesn’t mean “no experience.”
This month, we’re raising a glass to Laura and her Notes of Motivation, a reminder that Sober October isn’t just about what you skip, but what you gain: clarity, connection, and choice.
About Laura Silverman
Laura Silverman is the founder of Zero Proof Nation (est. 2019), a platform devoted to highlighting non-alcoholic beverage culture. She has served in advisory roles for both for- and non-profits, lending her lived experience and expertise to grow the zero-proof space.
Laura is a two-time judge at the World Alcohol-Free Awards in London, head judge of the inaugural Zero Proof Choice Awards in New York City, and a workshop leader and guest lecturer across universities and brands.
She’s also been recognized as Sans Bar Academy’s Leader and Innovator of the Year (2023) and an inductee into the NA Hall of Fame (2025).
Laura’s Bar Cart Picks
All the Bitter – Orange
“Like a bright, citrusy seasoning for drinks, I love pouring a few dashes of these in a pilsner. I love literally anything All the Bitter releases.”
Fun fact: Owners Ian and Carly Blessing are former French Laundry sommeliers.
Small, family-owned business.
For Bitter For Worse – Eva’s Spritz
“Perfect for the wine or cocktail occasion, this is a fruit-forward bold and bitter pour. Notes of rhubarb and citrus make this the perfect beverage for an outdoor picnic.”
Small, woman-owned business.
Tomorrow Cellars – Rhone Blanc
“With notes of honeysuckle and grape, this dealcoholized single-grape wine has a slight bite – with the whisper of a lift out of the glass.”
Small, woman-owned business.
MURI – Yamile
“Another one perfect for the wine occasion, this sparkling rosé has notes of gooseberry, raspberry, and fermented rhubarb making this Danish treat uniquely its own.”
Founder-owned business.
Sovi – Chenin Blanc
“This beautiful single-vineyard pour was one of the first dealcoholized white wines I fell in love with. Another husband-and-wife duo, Julia and Alex Littauer, are certified sommeliers from northern California’s wine country.”
Small, family-owned business.
Final Sip
Sober October is about exploring new flavors, new routines, and new reasons to celebrate. Laura’s story reminds us that every mindful choice can spark a bigger shift — one pour at a time.
Explore Laura’s picks and start your own ritual of intention.
[Shop Laura’s Barcart →]
