Founded in Melbourne by food enthusiast Aaron Trotman, NON was created to reimagine what a non-alcoholic drink can be. Instead of replicating traditional wine, NON develops entirely new flavor profiles built using culinary techniques and real ingredients like fruits, spices, botanicals, and verjus. Each blend is carefully structured around the core elements that make wine enjoyable—acidity, tannin, salinity, and aromatics—resulting in complex, food-pairing beverages that feel at home at the dining table. Produced in-house by a team of food and beverage professionals, NON offers a fresh approach to the wine occasion: bold, thoughtfully crafted drinks with real taste and zero alcohol.