To eat too, and have adventures. We like to wrestle with our kids and climb mountains. We like to make art and we like to stay out too late laughing. We, by the way, are three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens.

The goal wasn't to replace liquor —bite your tongue! — but to add a new tool to our cocktail kit. Another way to mark a moment.