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When Boisson first began, it was built on a simple idea: that people deserve better options when it comes to what they drink, and more thoughtful choices around how they gather, celebrate, and unwind.
Recently, that idea made its way to television.
The Boisson story, on screen
Our president, Hannah Delaney, was featured on Good Night New York, sharing the Boisson story and the growing movement behind mindful, alcohol-free drinking. The segment offered a glimpse into how Boisson started, why non-alcoholic options matter, and what it looks like to reimagine drinking culture with intention.
In the feature, Hannah speaks candidly about the shift many people are making toward balance, clarity, and choice. Whether it’s a weeknight dinner, a social gathering, or a moment of quiet at home, the conversation centered on creating space for enjoyment without pressure or compromise.
Why this moment matters
It reflects the community that has grown around Boisson. Customers, producers, and partners who believe that alcohol-free does not mean flavor-free, celebratory moments do not need alcohol to be meaningful, and that better options should feel just as considered as their traditional counterparts.
Being featured on Good Night New York is a proud milestone, but more than that, it’s a reminder of why Boisson exists in the first place: to offer thoughtful alternatives and help shape a more inclusive, mindful way to drink.
We’re grateful for the opportunity to share this story, and for everyone who continues to support and be part of the Boisson journey.
Watch more of Hannah’s feature on Good Night New York below.
