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Renowned vintner Aaron Pott, known for his remarkable contributions to the world of winemaking, is once again pushing the boundaries of the industry. This time, Pott, along with industry veteran Stephanie Honig, has created a unique wine experience, but with a twist—there's no alcohol involved.
Aaron Pott's fascination with wine began unexpectedly during a childhood visit to Paris, where a simple request for milk was met with a glass of wine instead. This event sparked an enduring passion for wine that led him to craft exquisite offerings for reputable wineries such as Newton, Quintessa, and Beringer. Now, he is pioneering a new wave of winemaking, one that marries time-honored traditions with contemporary needs.
The newest addition to his repertoire is Missing Thorn, a high-end line of wines devoid of alcohol. The concept was born out of a casual conversation with Stephanie Honig, herself a seasoned hand from LVMH and Honig Vineyard and Winery. As they discussed the growing trend of non-alcoholic beverages, they realized the potential to design wines that encapsulated the richness and complexity of traditional wines—sans alcohol.
Pott's adventurous spirit shone through as he embraced the challenge. “Creating the Missing Thorn Sparkling Rosé, I found myself reminiscing about my most delightful encounters with Champagne, particularly the old grower Champagnes. It's exhilarating to emulate the wines I so deeply admire.”
Crafting Missing Thorn
The process of creating Missing Thorn begins with selecting robust, fully fermented wines that can endure the de-alcoholization process. These wines then undergo a cutting-edge low-temperature vacuum distillation process to remove the alcohol, ensuring the original wine's natural aromas, flavors, and finish are untouched.
The Unique Selling Proposition of Missing Thorn
What sets Missing Thorn apart from its non-alcoholic counterparts is its unwavering commitment to delivering a superior wine experience, alcohol or no alcohol. This commitment is validated by the positive reviews it has received from respected wine publications and its availability in some of the nation's most distinguished restaurants.
Who Would Enjoy Missing Thorn?
Missing Thorn caters to a wide audience. It's an excellent choice for expecting mothers, individuals on medication that restricts alcohol consumption, people abstaining from alcohol due to cultural or religious reasons, or those who are simply exploring alcohol-free or moderate drinking options.
Dietary Considerations
Missing Thorn is a wonderful choice for those following Vegan or Gluten-Free diets.
Calorie Count
Missing Thorn wines are low in calories, containing just 30-45 calories per 5 oz serving—considerably less than a typical serving of wine.
Storage Instructions
Like any other wine, Missing Thorn should be stored in a cool, dry area with a temperature between 50-60 degrees. Keep bottles on their side and shield them from sunlight.
Shelf-Life Post-Opening
Once opened, Missing Thorn should be refrigerated and consumed within 3 days.
With Missing Thorn, Aaron Pott and Stephanie Honig are not just creating a product, they're reshaping the non-alcoholic beverage industry, presenting a unique blend of tradition and innovation that perfectly aligns with contemporary lifestyles.
At Boisson, we're thrilled to partner with such forward-thinking artisans. Our mission—to evolve the way the world drinks—resonates deeply with the philosophy behind Missing Thorn. As we continue to broaden our offerings and challenge traditional drinking norms, we believe that partnerships like this one will pave the way for exciting, inclusive, and trendsetting experiences in the realm of beverages.
So, step into the future of wine with us and Missing Thorn, where tradition is honored, innovation is celebrated, and the only thing missing is the alcohol. Let's continue to evolve the way the world drinks, one sip at a time.
