At Boisson, our mission is to evolve the way the world drinks, in part by endorsing and partnering with those who espouse mindful consumption. Today, we are excited to present a new addition to our premium non-alcoholic range, Wild Idol. True to our philosophy, Wild Idol is making a grand statement, reshaping the non-alcoholic wine landscape with a product that is uncompromising in both taste and quality.

Born from a spirit of freedom and the desire to enjoy life’s most interesting moments fully present, Wild Idol is more than just a non-alcoholic beverage; it's a lifestyle choice. It's for those who know what good tastes like and seek a non-alcoholic wine alternative worthy of their palate.

Wild Idol was born out of two years of patient searching and meticulous crafting. Their expert team of winemakers travelled globally to identify the finest producers, grapes, and technology to create an authentic non-alcoholic wine experience.

The secret to Wild Idol’s exquisite taste lies in the choicest of Merlot and Müller-Thurgau varietals from the famed winemaking region of southwest Germany. These grapes are known for their naturally fruit-forward flavors and aromatic character.

Unlike traditional or 'de-alcoholized' non-alcoholic wines, Wild Idol’s grapes do not undergo a process of fermentation. This means Wild Idol is naturally alcohol-free, so there's nothing to remove, ensuring a cleaner, less mechanized production method. The result? A supremely pure expression of its natural ingredients, setting a new benchmark for non-alcoholic wines.

Wild Idol Sampler Bundle - 4 Bottles

Experience the vibrant spirit of nature with the Wild Idol Sampler Bundle. This collection features four premium, alcohol-free sparkling drinks, handcrafted by award-winning English winemakers. Using a superior blend of grapes, Wild Idol delivers the finest aromatics and flavors. The bundle includes:

Wild Idol Sparkling Rosé (750mL & 375mL): A beautiful rosé with the color of a late-summer sunset, abundant in red fruit and floral notes. Delicate bubbles create a lively, spirited finish. (Müller-Thurgau 90%, Dornfelder 5%, Merlot 5%)   
Wild Idol Sparkling White (750mL & 375mL): A crisp and refreshing sparkling white with a pale straw hue and a fine, creamy mousse. It balances aromas of crisp apple and bright citrus acidity with a refreshingly swift, gently tropical finish. (Müller-Thurgau).

Sustainability

Wild Idol’s commitment to sustainability aligns with our ethos at Boisson. The Wild Idol team understands the responsibility to protect the environment that enables the production of their exceptional offering. From using recyclable corks made from upcycled offcuts, bottles made with cullet recycled glass, to employing natural soy for printing on eco-friendly boxes, every aspect of their production underscores a commitment to green practices.

Moreover, Wild Idol is a proud member of the 1% for the Planet initiative. As part of their pledge, they donate 1% of their annual sales to environmental causes, reinforcing their commitment to a sustainable future.

Welcoming Wild Idol

As we welcome Wild Idol to our curated selection at Boisson, we are thrilled to offer North America an exclusive taste of this revolutionary German non-alcoholic wine. Wild Idol not only parallels our mission to evolve the world of drinks but also shares our commitment to mindful consumption and sustainability.

Explore the purity, taste, and craftsmanship of Wild Idol, and join us in our journey towards a more conscious, enjoyable, and sustainable drinking culture. Wild Idol is more than a non-alcoholic wine; it's an affirmation of taste, lifestyle, and environmental responsibility. Here's to celebration without compromise, here's to Wild Idol.