Some of the Best Things in Life Happen by Accident
The Negroni Sbagliato is a perfect example. It takes everything people love about the classic Negroni. Bitter, herbal, citrusy notes, and lightens it up with a sparkling twist. But how exactly did this “mistaken Negroni” come to be?
The story goes back to 1972 at Bar Basso in Milan. Legend has it that a busy bartender, perhaps distracted mid-shift, grabbed a bottle of sparkling wine instead of gin while making a Negroni. Instead of discarding the drink, they served it and the customer loved it.
The name stuck. In Italian, “Sbagliato” literally means “mistaken” or “wrong.” But this “wrong” version of a Negroni turned out to be exactly what many people didn’t know they were looking for.
Since then, the Negroni Sbagliato has become a go-to for those who want all the rich flavor of a Negroni, but in a lighter, bubblier, and more sessionable form.
Why People Love It
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Bitter meets bubbly: The signature mix of bitter orange, herbs, and sweet vermouth-like notes, balanced by effervescent sparkling wine.
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Lighter feel: It’s lower in alcohol than a standard Negroni. Or, in our case, no alcohol at all.
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Perfect for aperitivo hour: Ideal as a pre-dinner drink or easy afternoon refresher.
Bringing the Sbagliato to Boisson
At Boisson, we’re all about honoring those timeless flavors minus the alcohol. That’s why we put together our Non-Alcoholic Negroni Sbagliato Bundle.
It includes:
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Hollow Leg Sparkling
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Wilfred's Aperitif
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Roots Aperitif Rosso
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All the Bitter Aromatic
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All the Bitter Orange
Sip the Story. Make It Your Own.
Whether it’s for Dry July, your next dinner party, or simply unwinding at the end of the day, the Negroni Sbagliato offers flavor, history, and good vibes in one elegant pour.
