Muri is a Copenhagen-based producer of non-alcoholic beverages founded in 2020 by Murray Paterson, a former distiller at Empirical Spirits, and Ioakeim Goulidis, previously of the Noma Fermentation Laboratory. Drawing inspiration from Copenhagen’s gastronomic community, Muri crafts complex, naturally fermented drinks using culinary techniques and local botanicals. Their products, such as Fade to Black and Yamilé, blend ingredients like sour cherries, red currants, chamomile, and fermented botanicals, offering sophisticated alternatives to traditional wines. Muri emphasizes flavor development and sustainability, producing small-batch beverages without added colors or flavors.